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Our Commitment to Clean

01/Your Body Knows the Difference

You honor your body. You do your best to feed it well, and you’re committed to making your health a priority.

So much yes! But when it comes to your skin and beauty routine, you may know very little about the ingredients you place o​ n​ your body. Every. Single. Day.

Did you know that you absorb more than 60% of what you brush, dab, swipe and scrub onto your body? With daily usage, this exposure adds up! And did you know that in the US, companies are allowed to use almost any ingredient they wish, without disclosing it on their labels? That means hiding inside your tube of lipstick could be ingredients you’d never willingly place on your body and could even be causing you harm.

Ok, pause. Not so pretty!


02/You Can Have Both!


A crucial piece of Shop Good founder, Leah’s, healing journey was eliminating all toxic and chemically-laden personal care items from her daily routine.

Once she swapped her products out for clean, she immediately began to notice an improvement in her symptoms, and thus ignited her passion to share what she had learned. Over time, Leah became the expert on non-toxic beauty products, all-natural skincare and the best in wellness ingestibles. She tracked down the brands that cheerlead healthy bodies and provide full transparency on ingredients used.

Most importantly, she found the products that actually WORK: 100% natural face wash that soothes and quells even the most stubborn acne. Non-toxic mascara that lifts and voluminizes better than any big-name brand. And non-toxic bold lipstick that still pops after lunch with a friend.

She realized: we CAN have both! Products that heal ​and ​beautify, And the mission of Shop Good was born!


03/Our Product Review Process

Ingredient Vetting

Every ingredient on our shelves is carefully vetted by Leah, our founder and Certified Holistic Health Coach, along with our team of Health Coaches, Holistic Estheticians and Product Experts.

We review each ingredient, (utilizing sources like EWG’s Skin Deep Database) to ensure it’s healing for our bodies, and not harmful.

Additionally, our products will never ever include ingredients like: Parabens, Phthalates, Artificial Fragrances, Sodium Lauryl Sulfates (SLS), Formaldehyde, Polyethylene Glycol, Oxybenzone, Triclosan, Phenoxyethanol, and Diethanolmaine. 

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Product Testing

The Shop Good team tests each product for at least 14 days to review overall effectiveness and results. Our trials are run across varying skin types, ages and wellness concerns. If it’s not safe and effective, and if we’re not completely in love with it, we won’t introduce you to it!

At Shop Good, we’ve done the work for you, so you can forget about the hours of research and ingredient vetting…and simply focus on feeling and looking your very best and fabulous self.