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Meet Our Holistic Estheticians


Devin Smith Lead Esthetician

A San Diegan born and raised, Devin’s deeply-rooted passion for clean products began as a child while crafting masks and bath soaks in her kitchen for fun. She graduated from Bellus Academy with her Makeup Artistry & Esthetician Certification in 2009 and while she had stepped away from skincare over the recent years, her dream was to be back in the treatment room. With her magical intuitive touch, passion for clean wellness and knowledge of ingredients she will have you floating out of the treatment room feeling completely refreshed, relaxed & supported.

Devin is ecstatic to be living her dream as lead holistic esthetician at Shop Good and she is eager to make a difference in people’s skin & overall well being. Outside of Shop Good, you can find her crafting, gardening or camping. She and her partner have lived in Normal Heights for the last 12 years with their cats.

Bookable at our Del Mar + North Park spas.

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Giselle Headshot

Giselle Grazia Esthetician

During her time as a makeup artist, Giselle noticed a general disconnect between makeup artistry and the world of skin care. It was then when her passion for holistic and skincare emerged. After noticing common themes amongst clients attempting to ‘cover up’ rather than heal, combined with her own personal health journey, Giselle set out to become a powerful source of knowledge and guidance.

Giselle’s priority is to help clients feel more comfortable both in their skin and in their routines by providing a comfortable, approachable, and informative experience with education at the center of her practice. She believes by understanding and listening to our skin, and treating it with kind, healing ingredients, we can unlock the code to our overall health and wellbeing. Outside of the spa, you’ll find Giselle sifting through bins at her local thrift store, watching and critiquing movies, munching on a chocolate croissant, and hanging out with her toothless cat Jojo. 

Bookable at our North Park + Del Mar spas.

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Ashley Arthur Esthetician

A San Diego native, Ashley has been connected to skin for as long as she can remember. As a little kid she’d find herself examining the faces of her parents and begging her mom to do face masks. Ashley’s personal journey with health and beauty provides her with a sense of compassion and understanding as it relates to others feeling like their goals are within reach, but not quite there. 

Ashley hopes to provide a safe space for clients to obtain their goals, and prides herself on her calming energy that can be felt throughout her various techniques in the spa. Outside of Shop Good, Ashley enjoys spending time in her lovely home hanging out with Spruce, Mezcal, and NightHawk (her dog and two cats), and exploring all her North Park neighborhood has to offer.

Bookable at our North Park spa.

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Daiana Galley Esthetician

Meet Daiana, a passionate skincare expert hailing from Colombia. Her journey into the skincare world began in 2017 when she moved from Bogotá to San Francisco. Leaving her family and friends behind, she faced physical and emotional challenges, like dealing with severe acne. 

Daiana soon discovered the transformative power of Botnia Skincare, leading her to realize the connection between the body, mind and spirit. Determined to address her skin concerns + inspired by her skin success using Botnia, she enrolled into an Esthetics program at the Aveda Institute of San Francisco. 

Today, Daiana specializes in healing acne through expert extractions, lymphatic drainage and calming the nervous system. Her goal is to help her clients achieve optimal results in and out of the treatment room while allowing them to unwind, relax and powerfully navigate the stressors of life. 

Beyond her work in the spa, you can find her dining out like foodies do, relishing in delicious meals her husband prepares as a chef, and going to the beach with her adorable dog, Panela. She cannot wait to get to know you and support you in your #skingoals.

Bookable at our North Park Spa.

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Kendall Wilson Esthetician

Kendall had always been intrigued with taking care of her skin since she was a teenager — putting egg whites on her face and concocting her own mask mixtures, but her passion ignited when she was 19. Kendall became fascinated with holistic wellness and committed to learn more about her body’s unique constitution. She moved to San Diego in 2015 and decided that pursuing a career in skincare was her one true calling.

Kendall’s skin philosophy is rooted in both in an external and internal approach; what you put into your body is just as important as what you use topically. She believes in the power of simplicity when it comes to skincare and that less is more. She feels strongly that every individual has unique skincare needs, and one size never fits all. Her expertise is informed by her extensive background in the wellness space and intuitive nature when it comes to skincare guidance. She aspires for each one of her clients to feel empowered and confident in the skin they inhabit; and synergistically help them create an individualized plan that suits the skin’s needs. 

When Kendall is not working, you can find her spending quality time with her daughter and being outside in nature.

Bookable at our North Park and Del Mar spas. 

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